Paradox welcomes emerging PGA Tour star Jake Knapp to its team of global ambassadors.

Let’s start with the big news: Paradox is thrilled to announce that we’ve added PGA Tour winner and all-around-good-person Jake Knapp to Team Paradox!

If you’re not familiar with Jake, his story is one of grit and a relentless pursuit of personal growth. Jake’s journey from college golfer at UCLA to bar bouncer to PGA tour winner (2024 Mexico Open) in just a few years is the epitome of “being better tomorrow than we are today” — something we take seriously at Paradox. Very simply: We think Jake is playing his way into the fabric of golf — and we can’t wait to be a part of that story with him, starting with his debut in the Masters Tournament in Augusta, Georgia, this week. 

Now, let’s focus on “why” Team Paradox is important to us.  

Two of my favorite things about Paradox are the bar for excellence we hold ourselves to and the team-first culture we’ve created with our people, clients, and partners. In fact, this belief in the power of amazing teams is hardcoded into our DNA — including our commitment to “Play for the Front of the Jersey, Not the Back”: 

‍“We know great culture is amazing people doing great work. We think and dream bigger than ourselves. Together, we roll up our sleeves because our mission serves a greater purpose for our company, our communities, and organizations around the world.”

Because we believe the sum is greater than the parts — and that great teams can truly change the world — investing in this fully means studying teams through different lenses: Building our own high-performance team, learning from TA pros thinking differently about how they build theirs, and finding inspiration from those that do it best.

Professional golf might seem like an odd place to do that, but if you talk to any successful PGA Tour professional, they’ll tell you their success is more about the team around them — coaches, caddies, family — than by how far or accurately they can hit a golf ball. 

As a professional golfer, I am my own business so finding the right people to surround myself with and creating a great team is really important as I continue to try and improve – whether that be a caddy, coach, or trainer, finding motivated people with shared goals is a way to set me and my business up for success.

Jake Knapp

PGA Tour Professional

The same is true of Team Paradox ambassadors Lyndsey Fry and Shane Doan — fellow Arizona residents whose personal accomplishments are fundamentally intertwined with the amazing teams they were a part of. Ditto Lydia Ko, whose individual accomplishments are second to none, but wouldn’t be possible without the crew around her that help build confidence in her game. 

Transformational success is almost never (or, frankly, never) driven by a single person. Instead, it’s a recipe best prepared by a group of people who share values and aspirations, aligned around a goal that’s meaningful, consequential, and ambitious. Team Paradox fits that mold — and only because we’re surrounded by people putting in the work to get a little bit better, every single day, on a mission that we all believe can make the world better than we found it. 

So, welcome to the family, Jake! You’re in amazing company with our team, clients, and partners. And we can’t wait to root on your growth as you help define what’s next in the world of golf. 

Go get ‘em at Augusta.