58% decrease in time-to-apply with conversational AI.

With recruiting teams dealing with an ever-changing talent market, Tractor Supply wanted to get automation into the hands of their recruiters as fast as possible.

Tractor Supply realized conversational AI would alleviate their needs to improve the candidate experience and reduce administrative tasks for recruiters. That conversational AI is embodied through Cory.

• Tractor Supply found that their candidates are on mobile devices significantly more than email, and positioned their hiring strategy around that statistic.
• Tractor Supply now engages almost half of all candidates after typical business hours.